Redefining Sustainable Jewelry
We are a Montreal-based company with a mission to create on-trend pieces that change with you while being infinitely recyclable. Join our regenerative community where jewelry is affordable, sustainable, trade-in-able, and good for our planet.
With each piece you wear, you make a statement not only of style but also of your commitment to a more sustainable future.
Creating a Positive Impact Through Jewelry
VIIV was born out of a desire to make a positive impact on the world of jewelry. We recognized a void in the market: the lack of sustainable, high-quality jewelry that can be enjoyed for generations while reducing environmental and social impacts.
We hope to fill that void by creating a culture and community of thrifting in the jewelry space, promoting the idea that jewelry is infinitely recyclable, not a disposable commodity.
Our process is designed with sustainability in mind, from the moment we source our materials to the way you experience your jewelry.
Ethical & Sustainable Sourcing
We begin by meticulously selecting materials that align with our commitment to sustainability. VIIV jewelry is crafted exclusively from 10K, 14K, and sterling silver, ensuring that each piece is infinitely recyclable. We take pride in our decision to abstain from gold plating, as it often lacks the sustainability we value. Our materials are sourced responsibly, minimizing the impact on the environment and upholding fair labour practices.
“There must be a better way to make the things we want, a way that doesn’t spoil the sky, or the rain or the land.”– Paul McCartney